Jinshan's Transformation: Forging a New Identity as the "Shanghai Bay Area"
2025-08-27 50
With the advancement of Shanghai's "North-South Transformation" strategy, Jinshan has leveraged its advantages in geographical location, spatial resources, and industrial foundation in recent years to accelerate its transformation and reshaping, fully establishing the "Shanghai Bay Area" urban brand. Significant achievements have been made in various fields, including industrial transformation, technological innovation, cultural tourism development, and rural revitalization.
By establishing innovation platforms such as the Biopharmaceutical Port, the Carbon Fiber Composite Materials Innovation Research Institute, and the East China Unmanned Aerial Vehicle Base, Jinshan has built an integrated innovation system combining industry, academia, research, and application.
Furthermore, from a traditional chemical industrial zone to the increasingly robust new urban image of the "Three Bay Areas," Jinshan is attracting more and more visitors from all directions. Among these developments, the cultural tourism industry has become a shining new calling card for Jinshan's transformation and reshaping.
The Legoland Theme Park delivered an impressive performance within its first month of operation. During this period, nearly 1,700 spectacular performances and nearly a thousand creative building activities were held, with over 12,000 children guided by Play Masters to fully experience the charm of building. In its first month, from the surge in bookings at surrounding homestays to the influx of interprovincial tourists, Legoland's "building block-like explosive power" powerfully demonstrated the reshaping power of super IPs on regional economies. It also revealed a new model for the development of modern cultural tourism industries—through industrial chain linkage, original IP empowerment, and scenario innovation, the spillover effects of theme parks are released exponentially.
As key areas bearing these spillover effects, Fengjing and Zhujing had already planned ahead, accelerating the transformation of surrounding areas and "teaming up" to accommodate the flow of visitors. Fengjing Town introduced an integrated scenario of "theme park + ancient town + countryside," which is highly anticipated. In neighboring Zhujing Town, a 40 hectares flower field was expanded into a 254 hectares Flower Sea Aroma Town, catering to the diverse needs of family trips.
From a "single theme park" to a "surrounding cluster," and from "scenic tourism" to "comprehensive cultural tourism," one strategic move has invigorated the entire game. Jinshan focuses on the integrated development of culture, tourism, commerce, sports, exhibitions, and agriculture, promoting the linkage of diverse formats such as "tourism + sports" and "tourism + commerce." This continuously enhances the region's attractiveness and competitiveness, comprehensively shaping and promoting Jinshan's new image.
Riding the momentum of development, Jinshan's transformation is progressing with each passing day. As the waves of the "Shanghai Bay Area" leap toward broader horizons, the driving force behind Jinshan's transformative development will grow even more powerful!
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